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We started Innerfyre in 2021 with just $2000.
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But here’s the truth-
That wasn’t our first attempt at starting a business. It was our eighth. Maybe ninth.
Spent thousands of dollars hiring freelancers and agencies to help market our brands.
We tried to do everything by the book, overthinking and overplanning — and got nowhere. We’d started (and quit) too many ideas and wasted too much time.
So this time, with Innerfyre Co, we did the opposite.
We focused on the 3 things that actually mattered. Just 3 things:
We didn't wait around or overthink.
We didn't spend months tweaking the website design or perfecting or brand packaging.
We took the concept from idea to launch within 3 weeks, so that we could test how well the product was received by consumers. So that we could spend most of our time on brand awareness, driving B2B sales, and improving our store conversion rates.
And it worked — not because we had a particularly amazing product or a big marketing budget.
But because we finally understood what not to waste time on.
That's why we built Create & Launch, to help existing or aspiring founders like you.
Bootcamp
In 2 days, you’ll map your brand strategy, create your product or service, and launch a real website. We'll guide you, step by step, through the best practices from branding to digital marketing to building sales funnels.
Business Coaching
This isn’t mindset fluff. This is founder psychology.
We’ll help you identify your unique working style, mental blocks, and decision traps — so you don’t just start, you finish.Includes MBTI-based tools, execution-style assessments, and accountability check-ins.
Community
You're not alone in this.
You get access to our tools, templates, team- and a community.
We’ll help you build the systems most people wish they had when launching — SEO, content, brand messaging, sourcing, pricing, store setup, and more.
And you’re tired of second-guessing, or getting stuck in the loop of “almost ready”...
Then a weekend at the Zero to LAUNCH Bootcamp with us might be the one that changes everything.
We’ll walk you through it, step by step. The same way we did it.
If you're ready to stop sitting on your idea, and finally see it live — let’s do it. Sign up for our Bootcamp now. 👇👇👇
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how you can work with us
Zero to LAUNCH Bootcamp
Build and launch your business in just one weekend.
This immersive bootcamp will allow you to walk away with your brand, offer, website, and launch plan — all done with expert guidance, live.
✅ Hands-on, guided build
✅ Free homepage (worth $1500)
✅ 12 seats only
→ Great for founders who want it done fast.
LAUNCH Accelerator
6-week online program for real progress.
A step-by-step, founder-focused journey through our LAUNCH framework. You’ll be guided through 6 live weekly sessions, with checklists, community, and support to take your brand from idea to live.
✅ 2 hours/week live sessions
✅ Full LAUNCH™ framework
✅ Founder psychology tools + peer pods
→ Perfect for self-starters who want to stay consistent and see results.
Wholesale Supplies & Small-Batch Packaging
Source everything you need — without huge orders.
We provide high-quality waxes, essential oils, bottles, jars, and more — affordably priced and available in small batches so you can test before scaling.
✅ No large MOQs
✅ High Quality ingredients
✅ Custom packaging & design
1:1 Consultation & Marketing Services
(Done-With-You or Done-For-You)
Already launched? Let’s grow.
Our agency team works with growing brands to build scalable systems. Whether you need a growth strategy, SEO game plan, or funnel audits, we bring the clarity and execution your business needs.
✅ SEO, Ads, Social & Funnel Strategy
✅ Trusted by brands across 6 countries
✅ Webinars & deep dives every month
Upcoming Workshops
Schedule and plan your day. Discover key sessions, speakers, & activities to enhance experience. Don't miss out the premier IT event of the year!
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10:00 AM - 05:00 PM
August 2, 2025
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10:30AM - 11:50AM
August 19, 2023
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12:00pM - 01:30AM
August 19, 2023
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How webflow creates a culture of craft website at scale.
This immersive expo is designed to captivate imagination and inspire you with the possibilities.
03:00pM - 05:30AM
150
min
The best practices for Web UI animation in webflow.
This immersive expo is designed to captivate imagination and inspire you with the possibilities.
12:00pM - 01:30AM
90
min
Dissolving the line between design and engineering.
Enhance your skills and knowledge through hands-on workshops & breakout sessions, Led by experts.
10:30AM - 11:50AM
120
min
A quick reality check. Let’s break down why launches fail, and what actually makes brands succeed in today’s market. We’ll map your idea into a clear offer — product or service — and decide how you’ll make money from day one.
10:00 AM - 05:00 PM
90
min
Let’s start working together? Get in touch
Give us a call to speak with a website design & development expert!
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Browse our amazing collection of products
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Essential & Fragrance Oils
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Plant Oils
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Waxes & Butters
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Additives & Extracts
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Jars, Tins, Bottles
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Private Label & Starter Kits
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Your Questions Answered.
Hear from past attendees about their experiences at the conference. event for professionals looking to make a significant impact in their field.
We work with product-based, digital, and service-based founders — including candle brands, skincare startups, digital product creators, and solo service providers. Whether you’re just getting started or looking to scale, the LAUNCH™ system can be applied to your idea, at any stage.
Our Zero to LAUNCH Bootcamp is a fast-paced, in-person 2-day intensive where we build your brand, offer, and website together — with expert guidance and live feedback.
The Launch Accelerator is a 6-week online cohort that walks you through the full LAUNCH™ framework step by step, with weekly momentum, founder psychology tools, and peer accountability. It’s a great choice if you want structure and support, but need flexibility to build at your own pace.
Not at all. Many of our students come in with just a rough concept (or no idea at all!) — and leave with a clear offer, a brand, and a business that’s ready to launch.
Yes! The LAUNCH™ system is designed to help you refine, re-position, or relaunch your existing brand if you’ve been stuck or struggling to scale. We’ve worked with ecommerce, personal brands, wellness founders, and service-based business owners at all stages.
Yes — through our wholesale marketplace, you can order candle wax, essential oils, skincare ingredients, bottles, and more in small, affordable batches — no massive MOQs required. We also offer custom packaging design and printing from as low as 100pcs, ideal for launching small product runs.
Yes! If you join our Bootcamp, we’ll help you launch a conversion-optimised homepage or landing page (worth $1500) — done during the event.
If you’re in the Accelerator, you’ll follow step-by-step modules to build your own site using proven tools and templates — no coding needed.
What kind of businesses is Create & Launch for?
What’s the difference between the Bootcamp and the Accelerator?
Do I need to have a business idea before joining?
Can I use this if I already have a brand?
Do you provide product sourcing or packaging services?
Will I get help with building my website or sales page?
